Deviation is the norm, exception is the rule.
Height: 52 cm, weight: 3410 g, head circumference: 36 cm. Scale and measuring tape welcome us into the world and determine how much we deviate from the calculated norm. They are harbingers of a civilization with a fetish for measured values and prognosis. From rulers to spectrometers, from Geiger counters to quartz clocks – there is an enormous variety of instruments to make our disorderly world understandable, conditions comparable and things possessable. But standardization is deceptive: what gets measured and which units and tolerances are applied is by no means objective, but an expression of power relations, infrastructures and cultural identities. Whoever measures has power.
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DIN2121 is taking this power in order to survey the future with a series of highly specialized measuring instruments. Seven industrial designers and seven measuring tools from the year 2121 materialize a new, alternate world and assess its potentials. For WIENWOCHE, the tools were presented and demonstrated in a place that has always been a central stage for measuring, valuing and weighing: the market. DIN2121, together with visitors measured and recalibrated visions of the future during the festival.
![](https://egekokel.com/wp-content/uploads/2024/05/din2121_12_Julia-Schwarz-682x1024.jpg)
![](https://egekokel.com/wp-content/uploads/2024/05/din2121_08_Marisel-Bongola-682x1024.jpg)
© Marisel Bongola
![](https://egekokel.com/wp-content/uploads/2024/05/din2121_04_Mia-Dragicevic-1024x683.jpg)
© Mia Dragicevic